Gemini 1.5 might steal your job

People are sleeping on this

Gemini 1.5: 1 MILLION token context window.

Do you know what this means?

It does not comprehend 1 of your work tasks, like ChatGPT.

It understands ALL of what you do.

You can literally feed it a manual of all your tasks and it will understand with 99.7% accuracy, confirmed by extensive testing.

No human is capable of storing and remembering around 750.000 words of conversation.

Gemini 1.5 can. Instantly.

I know Sora got all the hype this week. But it's not the epic AI video generator, it's the AI that understands your whole job, that you should think about.

99.7% accuracy on videos too

Now let’s make you smarter and more productive with the AI Second Brain:

I’m Alex Northstar, an AI Educator on X/Twitter, worked with Google. Upskilled 300+ professionals, educating 9000 entrepreneurs online.

Here’s the AI value that you get this week, Big Brain:

  1. User Persona Generator (who’s buying?)

  2. Travel Planner (relax, let AI stress for you)

  3. The Decoy Effect (the middle package)

  4. PRO: Premium Community invitation

Let’s deep dive into the productive AI Brain to win 2024!

P.S. If you missed the newsletter from last week: The week of Google Gemini!

1. Double your Speed & Results, with X-GPT

Part 1/3: Get the BEST Power Prompts I found out there or made myself, to automate your tasks.

Consider them as extensions of your brain, allowing you to do the work of 10 people in 1. Immediate actionable value to copy, paste, bookmark and use.

This week we have:

User Persona Generator


1. You want to understand who your buyer is.

2. You want a shortcut to do this and save $3k of consulting.

Here’s the full prompt to copy-paste, add your extra info and implement:


You are a marketing researcher that speaks and writes fluent English.


Structure your response in 4 separate tables.

Above the first table write "USER PERSONA [BUSINESS]


Here is the required format for each table:


2 columns and 7 rows

Column 1 = Data points (Name, Age, Occupation, Annual income, Marital status, Family situation, Location)

Column 2 = Answers for each data point in Column 1 based on the specific [MARKET]


A summary of the user persona in no more than 240 characters.


2 columns and 9 rows

Column 1 = Data points (Personal characteristics, Hobbies, Interests, Personal aspirations, Professional goals, Pains, Main challenges, Needs, Dreams)

Column 2 = Answers for each data point in Column 1 based on the specific [MARKET]


2 columns and 8 rows

Column 1 = Data points (Budget, Shopping frequency, Preferred channels, Online behavior, Search terms, Preferred brands, Triggers, Barriers)

Column 2 = Answers for each data point in Column 1 based on the specific [MARKET]

Please make sure that your response is structured in 4 separate tables and has a separate row for each data point. Do not provide bullet points.

Original creator to check out: @Lyle_AI

2. Leverage the AI Brain: x2 IQ with AI Agents

Part 2/3: I share with you the best AI Agents & Clones.

To chat, get guidance and put AI to work for you. Without paying $10.000 for a 1h consultation with Tony Robbins or Alex Hormozi.

This week we have:

Travel Guide

It is time-consuming and often overwhelming to plan travels and manage all the details. But it doesn’t have to be this way.

Get some AI support:

Practical GPTs workshop this Saturday

Check it out HERE.

3. Make your Human Business Brain Sharper

Part 3/3: Business Psychology Insights

Because Knowledge = Power.

BUT intelligently applied knowledge, accelerated skill acquisition and a healthy mind in a healthy body are the bridge to that power:

The power to transform 1. your mind, 2. yourself and ultimately 3. your reality.

This week:

The Decoy Effect: Strategic Choice Architecture

For entrepreneurs and decision-makers, understanding the Decoy Effect is a powerful tool in influencing choices: for customers, clients, or even personal decisions.

This cognitive bias occurs when people change their preference between two options when presented with a third option that is asymmetrically dominated.

The Decoy Effect is essentially a nudge, guiding people to choose a particular option by adding another that is similar but slightly less attractive. It's like when a small cup of coffee is $3, a medium is $6.50, but a large is only $7 - the large seems like a much better deal, even if you initially only wanted a medium.

Why It Matters

In business and marketing, the Decoy Effect can be used to steer customers towards a desired choice, often the one with a higher profit margin or greater value. It's also a useful tool in negotiations and personal decision-making, helping to frame choices more strategically.

4 Strategies to Leverage the Decoy Effect

  1. Identify Your 'Target' Option: Determine which option you want to encourage customers or stakeholders to choose. This should be the option that aligns best with your strategic goals.

  2. Create an Asymmetrically Dominated Option: Introduce a decoy option that is similar to your target but inferior in some key aspects. This makes your target option appear more valuable in comparison.

  3. Price Anchoring: Use the decoy to anchor the perceived value of your target option. The decoy’s price should make the target option appear more reasonably priced.

  4. Simplify the Decision Process: Too many choices can lead to choice paralysis. Ensure that the decoy doesn't complicate the decision-making process but rather simplifies it by making one option clearly stand out.

The Decoy Effect is a subtle yet powerful way to influence decision-making. By strategically presenting options, you can guide choices in a way that aligns with your goals while also providing value to the decision-maker.

But do it ethically please :)

IQ Boost Recap today:

  • User Persona Generator (who’s buying?)

  • Travel Planner (relax, let AI stress for you)

  • Practical GPTs Workshop

  • The Decoy Effect (the middle package)

  • PRO: Premium Community invitation

Extra Content for Pro Members:

We dive even deeper with technical guides, resource links, personal reflections & community.

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