The AI Second Brain

Today we spice it up. You get:

1. AI wine & sales workshop recap, it happened yesterday and you were NOT there, it was WILD!

2. 8 min guide on context engineering

3. OpenAI lost the API war?!

Ready? Andiamo!

1. AI for Sales + Wine Live workshop

It was a unique event, no one ever offered you Italian Chianti wine AND practical training to double your sales & revenue, with AI hacks.

I did, for a room of 70 entrepreneurs. It was EPIC and we spiced it up with 1 CHALLENGE!

Every time I said the word AI I had to take a sip.

I’m sorry that you usually go to boring AI workshops, I do things differently.

With Italian style & gusto. Let me know if you want me to put AI to work for you or your team. Or if you want the exclusive slides.

2. Practical AI: Context Engineering

1. How to start in 8 min VIDEO:

2. FULL guide here: https://www.northstarbrain.com/blog-posts/ai-context-engineering-the-complete-beginners-guide

See how we helped other founders and teams at Google, Volvo and HeyGen put AI to work:

3. Did OpenAI just LOSE the API war?!

New research from Menlo Ventures surveying 150+ technical leaders shows Anthropic has overtaken OpenAI as the enterprise LLM market leader, capturing 32% market share versus OpenAI's 25%. Just two years ago, OpenAI held 50% of this market.

What's driving this seismic shift?

Code Generation Became AI's killer use case: Claude dominates code generation with 42% market share, more than double OpenAI's 21%.

In just one year, this helped transform coding from a single-product space (GitHub Copilot) into a $1.9 billion ecosystem, spawning entirely new categories like AI IDEs (Cursor, Windsurf), app builders (Bolt, Lovable), and enterprise coding agents.

BONUS: Master AI prompting in 33 min, free mini course ⬇️

Arrivederci!

- Alex Northstar, your human guide to success with AI 🌟