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- failed September, made only $18,171
failed September, made only $18,171
Don't make my 3 mistakes
The AI Second Brain
Failed my September goal. Made only $18,171…
Don't make my 3 mistakes! building in public:

The plan was $25k/mo. I failed. Let's learn together now:
1. All your great ideas are like farts in the wind. Yes, I said it.
I know the gurus are telling you that ideas are gold. They are not.
The path to real success is relentless, boring execution. That’s what got me to ALMOST $20k per month.
If you’re not yet at this amount, you might want to stop listening to the gurus who try to sell you their AI vibe coding courses.
The better way? Focus on a mediocre but useful idea and execute on it like it’s a diamond. Because it is, people today do not execute.
They are slow, unfocused and easy to quit. It’s never been easier to win.
TOP players are distinguished by speed of execution, working with Google I met a few of those, and they are worth 20x their salary, because they get RESULTS.
I played September like a B player, I’m honest. I was slow and that cost me.
I spent $7200 to get more leads on google ads, cold calling, cold email and conferences. I got the leads, but I did not contact them immediately.
In October this MUST be fixed. 10 min response time...
But coming back to YOU. It's simple really:
If you execute daily with burning passion on something for 3 months you can 100% monetise it. I bet $1000 with you on that.
But are you executing with burning passion?
You know the answer.
2. Connecting. People!
Way too many people at conferences treat folks like walking ATMs. And it’s wrong.
We did vibe conferencing at the Athens Nomad Fest and TED AI Vienna! we were the first ones on the dance floor with my team :)
Was amazing and it’s priceless. I’m okay with paying $5k for that. I really am.
We work to live a beautiful human life, not live to work like chatbots.
So we need to remind ourselves that experiences and memories are valuable, we are not defined by monthly recurring revenue.
3. Did not negotiate pricing. Did not even attempt it.
I did the calculations and we unlock $400k per year for companies, and I only charged $7k per month. For AI audit, team training AND AI strategy AND daily support.
Hypnotherapists and chakra coaches are charging $10k+ per month. I am silly and severely underpricing…
Please remember to NEGOTIATE your worth, friend.
Now remember your path to $25k/mo:
Relentless boring execution
Quick action
Focus.
P. S. I know some people will tell me that ALMOST $20k per month is a good amount.
NO. For the mission I have in mind, it is not.
We need to help 100k people get ahead with AI and not get fired. $20k/mo is not enough to build the People’s AI University that I envision.
I am driven by obsession. Since 2019, when I started with AI.
Thanks for reading, ask me questions if you need more clarity on AI transformation and business development. Avoid my mistakes.
See how we helped other founders and teams (including Google, Volvo and HeyGen) win 3,000+ hours & save $400k/year with our 90-day practical AI transformation:
Arrivederci!
- Alex Northstar, your human guide to success with AI 🌟
2 years ago I was a starting founder with 0 followers.
$100k+ later I learned 3 lessons that I’ll pass to my kids:
1. Your job as an entrepreneur is NOT to make money. It’s to figure things out.
Find solutions to problems and the money will follow, not lead.
The moment I
— Alex Northstar (@NorthstarBrain)
12:59 PM • Jun 24, 2025
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