The AI Second Brain

In 2024, this guy made $2 million selling a $1,000 course.

Then he deleted it.

He also had a community with 1,000+ paying members.

Shut that down too.

In 2026 he tripled his revenue, around $6M a year, running the whole thing with 0 employees.

Big brain! :)

So I spent days tearing apart his funnel to see how.

And put AI to work.

The guy is Dan Koe.

Web designer turned modern philosopher.

Dan Koe isn't a writer who sells courses anymore.

He's a one-person software business that uses a single newsletter as its entire marketing department. One essay, every Saturday morning.

That one piece of writing powers every platform, every week, and quietly feeds people into a recurring product that compounds while he sleeps.

The lesson isn't "write more."

I broke down all 6 funnel layers, the real revenue math, and 8 principles you can steal (and build faster with AI) in the full breakdown:

Check it here:

Sharing 100+ AI productivity guides & B2B systems here, to help you learn, start, scale:

- Alex Northstar, your human guide to success with AI 🌟