wait, AI is NOT stealing jobs??

latest PwC report

The AI Second Brain

So PwC studied 1 BILLION job ads & company reports.

And I went through the 27 pages report… it was counterintuitive!

10 things you MUST know:

1. The “AI kills jobs” myth is... dying (for now):

Wages and headcount are RISING in both automatable and augmentable roles.
Even jobs like customer support are becoming more complex.
And better paid.

2. AI = 3X REVENUE PER WORKER:

Industries using AI see 3x higher revenue growth per employee.

→ Your team isn’t being replaced. They’re becoming 3x more valuable.

→ This isn’t theory, it’s happening in mining, construction, finance, etc.
RIGHT. NOW.

3. SKILL SHIFT IS ACCELERATING (66% FASTER):

AI-exposed jobs (e.g., financial analysts) require skills to evolve 66% faster vs. 25% last year.

→ If you’re not aggressively upskilling, you’re dying quietly.

4. Agentic AI is the future of productivity:

AI agents act like autonomous, tireless exec assistants.

They handle grunt work so your people can:
→ Strategize
→ Problem-solve
→ Drive revenue

5. AI makes job roles evolve, not disappear:

Coders become solution architects.
Support reps become retention pros.
Top companies are leveraging AI to upgrade roles, not delete them.

6. Skills, not degrees, are the new currency. DEMOCRACY:

Demand for formal degrees is declining fastest in AI-heavy roles.
AI is democratizing expertise. Hire based on what people can do, not what they studied.

7. Founders need to ‘Think Big’ with AI:

If you’re just automating tasks, you’re playing small.
Use AI to create:
→ New business models
→ New customer experiences
→ New revenue paths

8. Want to retain top talent? Train them in AI:
Workers with AI skills (like prompt engineering) command a 56% wage premium.

Train your team or lose them to someone who will.

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(this is what my company does for small & medium-sized businesses. We achieve a 20% productivity boost. Answer this email with "PRO" if you want to learn how we help others win with AI)
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9. The skills earthquake is here:

Skill requirements are changing 66% faster in AI-heavy jobs.
If you’re not upskilling every 12–18 months, your team is outdated.

10. Trust is a growth multiplier:

AI can add 15% to global GDP but ONLY when people and teams trusted it.\


Priorities for leaders are responsible deployment, clear governance, and SHOWING your team how AI makes them better.

Did you expect that? AI NOT deleting jobs? Let me know your thoughts!

Full 27 page report HERE.

BONUS: Master AI prompting in 33 min, free course ⬇️

Arrivederci!

- Alex Northstar, your human guide to success with AI 🌟

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